In 2003, I faced my first major failure: I failed actuarial science. I was both devastated and relieved – I had never failed before, but deep down, I knew it wasn’t the right fit.

Back then, being a business owner wasn’t as celebrated as it is today. But I was fascinated by how businesses worked. During university holidays, I worked in a shoe shop and was captivated by their simple inventory system. That experience sparked my interest in business, and accounting felt like the next logical step.

After 13 years in corporate, I had financial stability but felt extremely disconnected. I watched Kumi Naidoo’s TEDx talk on creating a sustainable future and this inspired me to pursue “business for good”. This led me to a GIBS social entrepreneurship course, where I realised how poorly financial concepts were often explained to business owners – and I knew I wanted to change that.

During COVID, I leapt into entrepreneurship, starting as a business coach and later transitioning into virtual CFO services. Starting a business during a pandemic was tough, but I think it’s taught me to meet business owners where they are.

I want to simplify financial management and empower entrepreneurs to make smarter, data-driven decisions. I offer financial support that lays the foundation of a solid business, as well as driving growth. I help owners build financially sustainable and purpose-driven businesses.